3 Reasons Direct Mail Is Here To Stay In recent history, direct mail largely got lumbered with the dull stuff — documents and information — with younger, sprightlier email marketing landing the creative, fun campaigns. But times are changing. The ever-present uncertainty surrounding GDPR (General Data Protection Regulation) means that despite the steep learning…
3 Ways a franking machine can improve your business branding Before they even open their mail, your customers — existing and potential — should be able to see who it is from, be assured it is authentic and form a positive opinion of your brand. A franking machine allows you to do all three. When…
3 ways GDPR is an opportunity for direct mail It might feel like the business world has been huffing and puffing over GDPR (General Data Protection Regulation) forever but since its roll out in May 2018 some interesting opportunities have been revealed — especially for direct mail. Whilst many businesses have developed a GDPR-compliant process…
Five Reasons Digital Franking Machines are the Future for Business There is something pleasingly traditional about franking machines, which have been around since 1884, but the digital age has brought these stalwarts of the mailroom bang up to date. If businesses don’t want to miss out on substantial cost savings and performance perks, they should…
10 Benefits of mailmark Franking Introduced by Royal Mail in 2014, Mailmark is the new generation of franking mark that replaces the traditional ‘town and crown’ die with a faster, more efficient and machine-readable 2D barcode. You will need a Mailmark-enabled franking machine to get on board, but is it worth the investment when the old…
Understanding the risks – the four key areas Many of our Twofold customers ask us how we can help them meet their GDPR requirements. The good news is that the same set of solutions that you use to make your processes more efficient can also be used to help you meet the regulations. First…
This year the LEGALEX show was held on the 28th and 29th of March, and Twofold were there answering one simple question….